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DEFINISI B2C PROCESS
DEFINISI B2C PROCESS
B2C Process di Beeme adalah rangkaian proses end-to-end untuk mengelola dan mengembangkan penjualan langsung kepada konsumen melalui channel E-Commerce, khususnya Shopee dan TikTok Shop.
B2C berfokus pada bagaimana Beeme mengelola official store, menjalankan commercial campaign, mengubah traffic menjadi transaksi, memastikan order terpenuhi, menjaga customer experience, serta mengoptimalkan performance untuk menghasilkan pertumbuhan revenue dan customer value.
B2C PROCESS
B2C PROCESS
1. E-COMMERCE PLANNING
1. E-COMMERCE PLANNING
Menentukan target GMV / revenue
Menentukan target per platform
Menyusun sales & campaign calendar
Menentukan promo & budget
Menentukan KPI
2. STORE MANAGEMENT
2. STORE MANAGEMENT
Mengelola Shopee & TikTok Shop
Optimasi product listing
Update harga & stok
Optimasi product description
Mengelola voucher & toko
Memastikan store health
3. CAMPAIGN & PROMOTION
3. CAMPAIGN & PROMOTION
Mengikuti campaign Shopee & TikTok
Menentukan promo & discount
Flash Sale / platform campaign
Optimasi voucher & bundling
Menentukan commercial offer
4. TRAFFIC & CONVERSION
4. TRAFFIC & CONVERSION
Optimasi traffic toko
Paid Ads
Live Shopping
Optimasi product page
Optimasi conversion rate
Optimasi checkout
5. ORDER MANAGEMENT
5. ORDER MANAGEMENT
Monitoring order masuk
Verifikasi pesanan
Koordinasi fulfillment
Monitoring stok
Penanganan order bermasalah
Monitoring cancellation & return
6. CUSTOMER EXPERIENCE
6. CUSTOMER EXPERIENCE
Customer service
Menjawab chat
Penanganan komplain
Pengelolaan review & rating
Meningkatkan customer satisfaction
7. PERFORMANCE MANAGEMENT
7. PERFORMANCE MANAGEMENT
Review GMV / revenue
Review traffic & conversion
Review Ads / ROAS
Review AOV
Review cancellation & return
Evaluasi campaign
Optimasi berdasarkan data
8. E-COMMERCE GROWTH
8. E-COMMERCE GROWTH
Repeat order
Customer retention
Cross selling & upselling
Pengembangan product bundle
Pengembangan channel
Strategic platform partnership
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